EP 18: Generative Engine Optimisation: The SEO Evolution You Can’t Ignore
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EP 18: Generative Engine Optimisation: The SEO Evolution You Can’t Ignore
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About this listen
In this episode, host Motso is joined by our Strategic Director, Alison Leishman, SEO specialists Michelle (Co-founder, Bold Online Marketing) and Nicole (SEO & Social Lead at Spitfire Inbound) to unpack one of the hottest topics in digital marketing right now: GEO—Generative Engine Optimisation.
We’re diving into:
- What is GEO? And why traditional SEO may no longer be enough
- AI & SEO: How AI-powered tools like ChatGPT, Gemini, and Perplexity are shaping the future of search
- Practical Generative Engine Optimization strategies to stay visible in zero-click search environments
- Real-world examples of GEO success
- The role of storytelling and intent in AI rankings
- How tools like HubSpot can help decode user behaviour and optimise content across channels
🔔 Subscribe for future episodes that keep your inbound strategy sharp and search-ready. 👇 Don’t forget to like, comment, and share if this helped your SEO game.
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