EP 21: By Rotation Founder — 'How I Started The UK's Largest Fashion Rental Platform'
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EP 21: By Rotation Founder — 'How I Started The UK's Largest Fashion Rental Platform'
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About this listen
Many are aware that fashion has a serious waste problem, and let’s face it, when it comes to over-consumption & fast fashion, a lot of us are part of the problem. However, the waste less, wear more movement is growing.
This week’s conversation is with Eshita Kabra, the Founder & CEO of By Rotation — the UK’s first social fashion rental app — where you can rent and lend designer fashion.
Having travelled to her motherland Rajasthan, India, for her honeymoon, she had witnessed the first-hand effects of textile waste and felt compelled to change, and bring about change.
Since launching in 2019, By Rotation has become the UK's largest fashion rental platform and a favourite of fashion A-listers, celebrities, royals, and more.
In this episode, we discuss why when it comes to designer clothes, it’s far cooler to borrow than buy.
This Is The Edit.