A house fire in childhood doesn’t sound like the start of a thriving real estate career, but for Rob Howard—better known as “Knoxville Rob”—that early disruption became a compass. We sit down with Rob to trace his 23-year journey from a $32,000 first home to a relationship-first practice that guides clients through some of life’s most stressful transitions. The result is a candid, practical conversation about what really matters when you’re buying, selling, or investing in East Tennessee and Western North Carolina.

Rob breaks down how he went from university marketing to rentals and then into full-time agency work, carrying an investor’s eye into every client conversation. He explains why the industry’s biggest myth is that all agents work the same way, and he makes the case for a service model where empathy, consistent updates, and clear expectations are the real differentiators. We dig into multigenerational trust—helping first-time buyers, their parents downsize, and their kids find college housing—and how continuity creates better outcomes over time.

We also explore Howard’s Pond, his Airbnb “micro resort” on family land. Rob shares lessons in guest experience, tiny-home design, rural amenities, and how short-term rentals fit into a broader strategy for lifestyle and income. Along the way, he offers actionable advice on navigating inspections, appraisals, financing, staging, and local regulations. If you want an agent who acts like a Real Estate Sherpa—steady, prepared, and relentlessly people-focused—this conversation shows you what to look for and why it matters.

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