EP#15 - Building Brands and Business | Debbie O'Connor
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EP#15 - Building Brands and Business | Debbie O'Connor
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About this listen
0:00 - Introduction and guest introduction
4:25 - Debbie shares her background and studies
9:52 - Challenges of starting a business in Australia
13:35 - Using psychology and philosophy in branding
19:07 - The origin and concept of The Creative Fringe
24:12 - Creating an inspiring and vibrant workspace
27:58 - Personal experiences shaping Debbie's values
32:15 - Overcoming challenges and maintaining a positive mindset
36:45 - Debbie's book, "Brand Magic," and its unique features
40:55 - Exploring the senses in branding and customer experience
44:32 - Limited edition of the book and the importance of experience
48:18 - Conclusion and information on working with White River Design
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