EP4: What 2025 Taught Us About AI, Composable Tech, and Marketing Control

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EP4: What 2025 Taught Us About AI, Composable Tech, and Marketing Control

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Marketing teams are heading into 2026 under pressure to prove value, simplify their MarTech stacks, and deliver more with fewer resources, all while AI noise gets louder every week. In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by James Gent and Neil Hughes of Tap CXM to unpack what really changed in 2025, what composable actually means in practice, and why the next wave isn’t more AI.

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