In this immersive episode of Impactful Realities Podcast, host Jason Jerald engages in a dynamic and unfiltered conversation with Annie Eaton — the CEO of Futurus — about the state of immersive technology, the real challenges of scaling, and what it takes to lead in an industry that constantly shifts beneath your feet.

🎧 This is not a surface-level talk. It’s an in-depth look into the mind of one of XR’s most strategic operators — someone who’s actively shaping how AR/VR is developed, applied, and experienced across industries.

🧠 Annie unpacks the lessons learned from years of client work, team building, and original content creation. She offers direct insights into:

• Building a VR stronghold that’s both creatively relevant and operationally resilient.

• The hidden pitfalls XR creators fall into — and how to avoid them.

• Why some projects succeed and others fade, regardless of tech stack.

• How to think clearly in a hype-driven space — and keep your projects grounded in real-world application.

• What makes a great hire in immersive tech — and why culture-fit matters as much as skill.

• Her evolving focus from XR implementation toward original storytelling and IP creation.

⚙️ For entrepreneurs, technologists, and creative leaders in the immersive space, this episode offers rare strategic clarity. Annie doesn’t just talk about XR trends — she shows how to navigate them with control, foresight, and precision.

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