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EU Smart Tourism Podcast

EU Smart Tourism Podcast

Written by: The European Capital of Smart Tourism
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The European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism are two awards by the European Commission to reward and celebrate bigger and smaller European destinations for outstanding, innovative and sustainable tourism practices. In this podcast series we explore this world of smart tourism and the future of the tourism industry in Europe. What is means to be a smart and sustainable tourism leader, how you can become one and the European Capital and Green Pioneer of Smart Tourism competitions that are driving the smart tourism innovation in Europe.Copyright 2022 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales Political Science Politics & Government
Episodes
  • Smart Gets You Further - Building Trust in Online Reviews with the new EU Code of Conduct
    Dec 22 2025

    Smart Gets You Further – Building Trust in Online Reviews with the new EU Code of Conduct

    Online reviews shape almost every travel decision we make. But with their growing influence, concerns about their trust and reliability have also grown.

    In this episode of the EU Smart Tourism Podcast, we look at how the European Union is tackling these challenges through the EU Code of Conduct for online reviews and ratings for tourism accommodation. We explore why this collaborative framework was created, how it works in practice and what it means for the future of tourism in Europe.

    Speakers:

    • Thomas Schumi: Policy Officer, European Commission (DG MOVE)
    • Marine Thizon: Senior Public Affairs Manager, HOTREC (Association of hotels, restaurants and cafés in Europe)
    • Fabrizio Orlando: Director of Government Relations and Public Affairs, Tripadvisor

    Host: Misa Labarile, Policy Officer of the European Commission, DG MOVE.

    Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/

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    18 mins
  • Smart Gets You Further - Tourism & Quality of Life
    Sep 23 2025

    Smart Gets You Further – Tourism & Quality of Life

    In this episode of the EU Smart Tourism Podcast, we explore how tourism can be a pathway to happiness and higher quality of life. Misa Labarile, Policy Officer at the European Commission, DG MOVE, together with speakers from Finland and Slovenia, discuss how travel is not only about sightseeing, but also about creating meaningful experiences that foster joy and fulfilment. We also take a look at how tourism is closely tied to the well-being of local communities and how the quality of life of residents and visitor satisfaction go hand in hand.

    Speakers:

    • Heli Jimenez: Senior Director, International Marketing, Business Finland
    • Dejan Ristić: Project Manager, Ljubljana Tourism

    Host: Misa Labarile, Policy Officer of the European Commission, DG MOVE.

    Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/

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    20 mins
  • Smart Gets You Further - In Conversation with the EU Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas
    May 14 2025

    Smart Gets You Further – In Conversation with the EU Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas

    In this episode of the EU Smart Tourism Podcast, we have a special opportunity to hear from Apostolos Tzitzikostas, the European Commissioner for Sustainable Transport and Tourism. As the first Commissioner with a dedicated tourism title, Mr Tzitzikostas discusses the importance of smart and sustainable tourism in Europe, and shares the key priorities of the new EU tourism strategy.

    Host: Misa Labarile, Policy Officer of the European Commission, DG MOVE

    Find out more about smart tourism and the #EUTourismCapital & #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/

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    14 mins
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