In this episode, Dr. Steve Vargo sits down with optometrist and AI early-adopter Dr. Jay Henry and Josh Gosnell, co-founder of Adit, for a practical and eye-opening conversation about what artificial intelligence is actually doing inside optometry practices right now — and why the doctors who aren't paying attention may already be falling behind.

Steve, Jay, and Josh cut through the hype and the fear to talk about what AI can realistically do for your practice today: answering phones after hours, scheduling patients, scrubbing claims, scribing, and flagging the moment a patient call starts to go sideways. Dr. Henry shares how his group practice uses AI from the first touchpoint to the last — and how it's transformed not just efficiency, but culture. His staff smiles more. His charts are done before he leaves. He goes home.

But this conversation isn't just about technology. It's about getting back to why you became a doctor in the first place. The administrative grind that's quietly burning practices out isn't inevitable — and AI may be the most practical tool available right now to push back against it.

If you've been curious about AI but don't know where to start — or you've been waiting for a reason to take it seriously — this episode is a good place to begin.

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In this live episode of Eye Own A Business podcast, we’ll explore how a well-defined contact lens strategy can help you achieve your practice goals. Gain valuable insights into building a strategy that aligns with your team, patients, and long-term vision. A dynamic panel of colleagues will share real-world experiences and actionable tips, giving you the chance to learn from peers, ask questions, and leave with a clear roadmap to elevate your contact lens business.

Speakers:

• Tara Vaz - CooperVision
• Dr. Kaleel Shaheen II - Hills & Dales Vision, Inc
• Dr. Jennie Zolman - Draisin Vision Group
• Steve Vargo - IDOC

easyvision™ — What patients want. What you deserve.​ Offered exclusively through IDOC and manufactured by CooperVision*, a customer brand family of MyDay® and clariti® 1 day. Patients will love the comfort, convenience, and performance1 — available at prices lower than branded contact lenses and only available through your practice, you’ll love what it does for margins and keeping patients and their reorders where they belong — with you.†2

That’s easy.​

*For product and safety information, visit coopervision.com/safety.​ 19534 03/26

Learn more at https://idoc.net/vendors/easyvision/

In this episode, Dr. Steve Vargo sits down with Jenna Ellsworth, National Account Manager for CareCredit, to tackle one of the most common — and costly — moments in any practice: the patient who was ready to say yes, but walked out the door anyway.

Why does this keep happening?

Steve and Jenna make the case that price objections are rarely just about money. More often, they're a signal that the patient wasn't given the right information, at the right moment, in the right way. And in most practices, that conversation is happening too late — or not at all.

From when to introduce financing options during the patient journey, to how doctors and staff can bring it up naturally without feeling like a sales pitch, this episode offers a practical roadmap for keeping more patients in-house and helping them actually follow through on the care you're recommending.

If you've ever watched a patient hesitate at checkout — or leave to "think about it" — this episode will change how you think about the price conversation and give your team the tools to have it with confidence.

To register for Vision Forward, visit idoc.net to reserve your spot.

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