Episode 3 of our 5-part series on why your ads aren’t scaling.

Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again.

In this episode we break down:

•Why Google and Meta are the two gorillas and you cannot “make them” do what you want

•The number one thing both platforms care about before they care about your ROAS

•Why boring Meta ads get shown to warm audiences only and never escape to true prospecting

•How catalog style ads and offer only ads can trap you in bottom feeding

•The real meaning of cost per reach and why it reveals when Meta is limiting you

•Why some ads look profitable but are just being shown to people who would buy anyway

•How to think about splitting spend between prospecting and retargeting so you can actually grow

•The simple mindset shift: stop trying to sail into the wind and build ads that the platform wants to distribute

If you are stuck, scaling feels impossible, and your Meta spend just seems to hit the same people, this will explain why.

Next episode: your follow up game is limp.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.

Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.

In this episode, we break down:

• Why do we always start with landing pages, not a full site rebuild?
• The fastest way to find what’s actually broken is to use the top landing pages.
• Why product pages on mobile are usually the real battleground
• The Busy Restaurant Test and why it decides whether people bounce in seconds
• How to reduce bounce rate and make it feel easy to buy
• Why pop-ups can wreck first impressions if you block the product
• How big brands choreograph the entire first visit on purpose
• The conversion rate and AOV tradeoff that unlocks scale
• Why Shopify gimmicks often lower conversion instead of raising it
• If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them.

Next episode: your ads are boring.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.

In this episode, Mark and Ian break down:

• Why around 80% of “ad problems” have nothing to do with ads
• How your margin, AOV, and LTV quietly set the ceiling for Meta and Google
• What actually happened when we spent $190k and turned it into $1m
• Why scaling ads starts with fixing the business model, not the creative
• The story of a brand that went from £1m to £30m by changing one product decision
• How simplifying your offer can double AOV and suddenly make scale possible
• Why Meta doesn’t owe you results — and what it actually wants from you

If you’ve been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786