In four generations, the Braswell family has gone from selling animal feed to local farmers, to becoming one of the largest suppliers of organic feed and specialty eggs on the east coast. And now, Trey Braswell, the president and CEO of Braswell Family Farms, is focused on continuing that incredible legacy.

Trey joins us today to walk us through the history of the company, to take us inside their long-standing partnership with Eggland's Best, and explain how his unique approach to team building and leadership has made Braswell resilient to whatever challenges may come.

The Weaver family has been in the specialty egg game for a long time, and they've seen incredible success with their brand, Westfield Egg Farm. A big reason for that success has been their continued willingness to innovate, including a unique model that holds their contract farmers to extremely high standards, but also gives them the autonomy to run their operations as they see fit.

Our guest today is George Weaver IV — G4 for short — and he's in charge of sales and marketing at Westfield. G4 gives us a glimpse into the relationship between retailers and specialty egg producers, the ways Westfield tries to differentiate themselves on the aisle, and the importance of supporting small family farms as the industry continues to consolidate.

What a year it's been for Eggheads. We've featured so many new voices and interesting perspectives from throughout the egg world, and gained a whole bunch of new listeners along the way.

Today, Greg shares his thoughts on all of the people and issues we've highlighted in 2025, and what you can expect from the show as we move into 2026.

Happy New Year!