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Elevated Retail CX

Elevated Retail CX

Written by: Industry Dive's studioID
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 Today’s retailers are used to the flexibility of running their e-commerce businesses via the cloud. With this strategy, they can change their websites or update prices on a dime.They also can send customized messages and react to real-time performance, allowing them to optimize store operations to enhance the overall customer experience. While this works well for e-commerce, it’s not as easy for brick-and-mortar stores. Edge technology can fill the gap, helping physical locations streamline technology and elevate store performance and the customer experience.

Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can run their businesses like e-commerce organizations.

In the first episode, we explore:

● The definition of edge technology and why it’s so critical for retailers
● Edge technology advantages
● How to find the right balance between the cloud and edge technology

Listen now!Copyright Industry Dive's studioID Economics Marketing Marketing & Sales
Episodes
  • How to elevate retail, starting with your POS

    How to elevate retail, starting with your POS
    May 31 2024
    What’s the next step in elevating the retail customer experience? Elevated Retail CX is a three-part series that tackles that question. We’ll look at how brick-and-mortar locations can run their businesses like e-commerce organizations, examine new ways to advance self-service, and uncover what’s next in point of sale.
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    18 mins
  • From Efficiency to Engagement – The Next Step for Self Checkout

    From Efficiency to Engagement – The Next Step for Self Checkout
    Dec 1 2023
    For years, retailers have worked to make the self-checkout process as speedy and seamless as possible. That makes sense. In the grocery industry, self-checkout makes up nearly 40% of the checkout options, and that figure is expected to triple by 2027. From self-checkout kiosks in apparel stores and restaurants to RFID scanner gates to sensors and AI in Amazon Go stores, retailers are leveraging technology to make it as fast and convenient as possible for customers.

    By its very nature, self-checkout offers room for more engagement. Typically, unless there’s a question or problem during the self-checkout process, there isn’t an opportunity for customer interaction with the retailer or brand. At one of the last touchpoints a consumer has in the store, the most personalized engagement they get is a printed coupon. The self-checkout process is ripe with the opportunity to change this. In addition to retailers thinking of self-checkout as being seamless, fast, and convenient, it can also be a critical place to build customer engagement and further relationships with shoppers.
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    15 mins
  • Retail Edge Reimagined – Run Your Store Like a Digital Channel

    Retail Edge Reimagined – Run Your Store Like a Digital Channel
    Sep 5 2023
    Today’s retailers are used to the flexibility of running their e-commerce businesses via the cloud. With this strategy, they can change their websites or update prices on a dime.They also can send customized messages and react to real-time performance, allowing them to optimize store operations to enhance the overall customer experience. While this works well for e-commerce, it’s not as easy for brick-and-mortar stores.

    In the first episode, we explore:
    ● The definition of edge technology and why it’s so critical for retailers
    ● Edge technology advantages
    ● How to find the right balance between the cloud and edge technology

    Listen now!
    Show More Show Less
    21 mins
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