Juhi Pikale is a unicorn marketer. She's creative, analytical, and hyper-experienced across all forms of marketing channels - TV, retention, acquisition, and paid social in general. We discuss high level themes around her experience running 8 figure marketing budgets for some of the worlds largest brands. Juhi touches on the significance of testing new platforms, the potential in TV advertising and streaming, and her personal journey towards consulting, writing, and filmmaking.

It's a killer episode from a truly brilliant marketer

Luke Thorburg joins the podcast to discuss the whirlwind world of TikTok marketing. He unravels the secrets behind leveraging TikTok's dynamic platform to catapult businesses from obscurity to spotlight in record time. With a blend of passion and pragmatism, he shares why investing in your team, product, and industry knowledge is more crucial than ever in the crowded arena of small media marketing agencies.

Key Takeaways:

• Start with organic on TikTok and scale with paid ads to posts that see huge traction.
• TikTok shops can be effective for products under $150, while higher-priced products may require more nurturing and a landing page approach.
• Media buyers need to shift their focus from targeting to creative and data-backed decisions to drive successful advertising campaigns.
• Investing in team, product, and knowledge is crucial for growth and differentiation in the competitive market of small media marketing agencies.
• Networking and connecting with others in the industry can be the difference an SMMA has over its competitors

We chat with John Loomer where he shares his personal journey into entrepreneurship and the importance of perseverance and consistency. He discusses his unique approach to content creation, focusing on transparency and avoiding hype. The conversation also covers the significance of creative testing, first-party data, and attribution in digital marketing. John emphasizes the need to balance brand and performance marketing and shares insights on AI and its role in marketing. He concludes by discussing his focus areas for 2024 and the value of marketing efficiency and organic marketing.