This week in The Architects, we’re diving into one of the most important shifts in fintech: how embedded finance is becoming the financial infrastructure for millions of small businesses.

Hosts Julie VerHage-Greenberg and Emmalyn Shaw sit down with Itai Damti (Co-Founder and CEO, Unit) and Amit Sagiv (VP of Payments and Financial Services, Wix).

Together, they unpack:
• Why software platforms are becoming financial powerhouses
• How Wix built checking and instant access to earnings for merchants
• What Unit’s architecture enables behind the scenes
• How AI is reshaping onboarding, risk, and agentic spend
• What all of this means for the future of SMB money management
It’s a deep look at the technology, incentives, and design decisions defining the next decade of embedded finance

Flourish Ventures is an $850M global early-stage venture firm that backs entrepreneurs transforming financial systems for the better. Its portfolio spans more than 100 companies across the U.S. and emerging markets. The firm also supports innovators shaping policy, media, and research to accelerate lasting change in financial services.

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