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Embracing Erosion

Embracing Erosion

Written by: Devon O'Rourke
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About this listen

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.Devon O'Rourke Economics Marketing Marketing & Sales
Episodes
  • Alena Morris: VP of Product Marketing at Kargo on Ad Tech’s Next Chapter, AI-Powered Creative Insights, and Leading Through Transformation
    Feb 9 2026

    On this episode of Embracing Erosion, Devon sits down with Alena Morris, Vice President of Product Marketing at Kargo. With over 15 years in ad tech and media — including leadership roles at PubMatic and Quantcast — Alena has seen the industry evolve from managed services to programmatic, and now to an AI-driven future.

    In this conversation, they explore how the lines between SSPs, DSPs, and retail media are blurring; how AI is shifting from creative production to creative intelligence; and what it takes to lead teams through periods of rapid change. Alena also shares lessons from her first six months at Kargo — from rebuilding trust across teams to shaping the company’s transition from a creative-first business to a tech-powered platform.

    Enjoy the conversation!

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    45 mins
  • Chris Gaebler: CMO and Enterprise Marketing Leader on Navigating Constant Change, AI’s Impact on Teams, and the New Realities of Modern Go-to-Market
    Jan 26 2026

    On this episode of Embracing Erosion, Devon sits down with Chris Gaebler — a seasoned Chief Marketing Officer whose career spans leadership roles at Netscout, Kaspersky, Guardicore, Sonrai Security, and Protegrity.

    In this conversation, they dive into what it means to lead marketing in an era defined by relentless change — from navigating new go-to-market models and the rise of AI, to keeping teams motivated and creative amid uncertainty. Chris shares his perspective on how CMOs can separate signal from noise, adapt their playbooks in real time, and build organizations that thrive through disruption.

    Enjoy the conversation!

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    45 mins
  • Sarah Cascone: CMO at Appriss Retail on Building Agile Marketing Teams, AI Teammates and the Future of Personalization in Retail
    Dec 16 2025

    On this episode of Embracing Erosion, Devon sits down with Sarah Cascone, the Chief Marketing Officer at Appriss Retail and former VP of Marketing at Bluecore, where she helped scale the company from startup to industry leader.

    In this conversation, they explored what it takes to lead marketing in a constantly evolving landscape — from scaling startups to transforming enterprise organizations. We talked about the traits that define great modern marketers, how she’s rebuilding the Appriss Retail marketing function with agility and AI at the core, and why she believes critical thinking will be the next must-have skill for every marketer. Enjoy the conversation!

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    36 mins
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