Sit with this: What if everything in your business could be easier, more abundant, and led—truly led—by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers, and the quietly ambitious. If you’re ready for honest conversations about visibility, self-trust and why smaller might be better, you’re in the right place.

INTUITION OVER HUSTLE

There’s a myth that business success must be hard-fought, that the grind is the price of admission. But what if you’ve simply done the work and now it’s meant to feel easy? Jennifer shares how trusting her intuition (even when it says “post that at 3pm on a Tuesday!” or “book that flight without knowing the itinerary”) leads to the deepest impact and most aligned growth

She’s also frank about burnout, self-sabotage, and doing things because you’re “supposed to” and why she’s giving it all a hard pass in favour of joy, creativity, and connection.

SMALLER ROOMS, DEEPER IMPACT

If the thought of a packed conference hall leaves you cold, you’re not alone. Both Laura and Jennifer talk about the rising power of intimate, thoughtfully curated spaces where every woman can be seen, where collaborations spark over real connection, and where the “monetise everything” gospel is replaced by a richer definition of success. Less noise. More depth.

STOP OUTSOURCING YOUR ANSWERS

We live in an era saturated with advice and “pay the pain away” coaching. Jennifer throws aside the one-size-fits-all approach. Her challenge: quit asking everyone else what you should do. Start listening to yourself. If it doesn’t feel right, don’t do it. If you know deep down it’s yours to pursue, even if it feels scary or illogical, back yourself and move.

WOMEN - THIS IS YOUR TIME

Both Laura and Jennifer call out the old narratives that keep women last on their own to-do lists. Tradwife trends? Out. Shrinking your ambitions because “the family wouldn’t understand”? Out. If you’re waiting for confidence, you’ll wait forever. The only path forward is action, doing the thing, collecting data, and rewriting old stories in your own voice.

VISIBILITY WITH A PURPOSE

If you want to impact more people, you must be seen, but not everywhere, not by everyone. It’s about finding your platform(s), sharing your message intentionally, and building credibility through the right mix of PR, speaking, and real-world connections.

For Jennifer, stages aren’t scary, distilling her message to its potent essence is the work. And with a book deal signed and a vision for “reading parties” from London to sunloungers, she’s here to make self-empowerment both practical and joyful.

SO, WHAT CAN YOU TAKE FROM THIS EPISODE?

• Success doesn’t have to be punishing. It can be easeful, rich, intuitive.
• The most compelling rooms aren’t always the biggest.
• Your intuition is a powerful guide, if you’re brave enough to listen.
• Stop playing small, stop putting yourself last, and start backing yourself.

Ready for a new narrative around PR, business, and women’s voices? This episode will challenge you, inspire you, and maybe—finally—give you permission to make your own rules.

Want to connect with Jennifer?
Instagram: @‌wellbeingwarrior.ie
Website: wellbeingwarrior.ie

Share your takeaways or DM Laura Perkes on Instagram @‌prwithperkes. Let’s keep the conversation honest, fiery, and real.