This week's health care communication topics include:

• the critical role of pharmacists in public health,

• ways to reduce resistance and increase receptivity from patients

• the advantages of sound bites and talking points,

• the importance of tailoring messages for specific audiences, and

• what it means to "embrace the messy yes" of patient interactions.

Guest Messenger
Dr. Christina Madison, a clinical pharmacist specializing in public health with a focus on communicable diseases and founder of The Public Health Pharmacist

Chapters
0:00 Intro
2:46 Christina’s Origin Story
5:09 Every Day I Was Helping Someone
7:36 Every Pharmacist is a Public Health Pharmacist
9:34 Communication is Even More Important For Pharmacists
11:21 Making That First Connection (and Meaning It)
13:34 Christina's Only Formal Communication Training
17:07 Sound Bites & Talking Points
19:10 Disciplined Messages & Back-of-Napkin Summaries
20:30 The Snapchat of Vaccinations
21:28 You Can’t Use The Same Message for Everyone
22:31 That’s a You Problem, Not a Them Problem
24:05 I Realized I Failed Them
27:25 The Best Thing You Can Do is Shut the Hell Up
28:48 Asking Permission
32:04 Moving the Needle to Receptivity
34:04 The Blowhard at the End of the Bar
35:35 We Optimize Health Care by Working as a Team
37:10 The Evolution of the Pharmacy Tech
40:50 EveryHCP Needs a YouTube Channel
46:24 Is it Really a Soft Skill?
49:08 Embrace the Messy Yes
51:40 Educator Shout-Out: Dr. Dennis Fuller

New episodes drop every Friday.

Video versions here.

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Good communication is essential to good health care.