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Empathy Deployed: Customer Interview Examples

Empathy Deployed: Customer Interview Examples

Written by: Jonathan Markwell
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About this listen

Improve your customer interview technique by listening to someone else conducting one every week. Each episode explores a different software product from the perspective of a different user. Hopefully, this will help you to discover new perspectives, make better products and do more customer interviews for your own products.© Inuda Technology Ltd Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Jonathan Markwell on Customer Interviews
    Dec 9 2021

    Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews.

    I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed.

    So here's the interview of me, Jonathan Markwell.

    You can find Morgan on LinkedIn. The business he is currently researching is at https://www.usehaste.io/

    You can find me on Twitter: @jot

    At the end of the interview, Morgan shares why he uses Notion, Figma and Calendly.

    Mentions in the episode include:

    • The Skiff
    • Deploy Empathy
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    47 mins
  • Megan Sayers on Toggl
    Dec 2 2021

    Megan Sayers is a customer of Toggl. Toggl is a time tracking tool.

    I’ll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design. Make Good Design is on a mission to elevate the brands that are doing good in the world.

    Follow Megan on Twitter: @Megan_Sayers or connect on LinkedIn.

    Megan also shares why she uses FreeAgent, Figma and Trello.

    Mentions in the episode include:

    • Chrome
    • OfficeTime
    • Spotify
    • Figma
    • Toggl Plan
    • Dribbble
    • Pinterest
    • RescueTime
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    42 mins
  • Winne Man on Bob HRIS
    Nov 25 2021

    Winnie Man is a customer of Bob. Bob is an HR information system.

    I’ll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winne’s the Human Resources Director at Acquired. Acquired provide payment processing and banking services in one place.

    Follow Winnie on Twitter: @Win888Man or connect on LinkedIn.

    Winnie also shares why she uses Pipedrive and Teamtailor.

    Mentions in the episode include:

    • OKRs https://en.wikipedia.org/wiki/OKR
    • Miro https://miro.com/
    • Measure What Matters https://www.whatmatters.com/the-book/
    • PowerPoint https://www.microsoft.com/en-gb/microsoft-365/powerpoint
    • Workable https://www.workable.com/
    • Greenhouse https://www.greenhouse.io/
    • LinkedIn https://www.linkedin.com
    • BambooHR https://www.bamboohr.com/
    • BreatheHR https://www.breathehr.com
    • ClearReview https://www.clearreview.com/
    • Propellernet https://www.propellernet.co.uk/
    • HyperIsland https://www.hyperisland.com
    • Lattice https://lattice.com/
    • Salesforce https://www.salesforce.com
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    44 mins
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