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Empire Flippers Podcast

Empire Flippers Podcast

Written by: Justin Cooke and Joe Magnotti
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Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.https://empireflippers.com/empire-flippers-terms-use-agreement/ Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • The Future of Online Business Investing With Mike Swigunski [Ep.216]
    Jun 23 2026

    Entrepreneurship isn't a linear path.

    Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses.

    And then there are entrepreneurs who take it a step further.

    After years of acquiring and operating online businesses, Mike Swigunski is now building Dividends, an investment platform designed to give everyday investors exposure to cash-flowing online businesses.

    In this episode of the Opportunity Podcast, Mike joins Greg to discuss his journey from employee #4 at Empire Flippers to acquisition entrepreneur, investor, and now fund manager.

    They explore how the online business acquisition market has evolved, what makes a business worth buying in today's environment, and why recurring revenue businesses continue to attract investor attention.

    They also dive into AI's impact on acquisitions, the realities of operating a portfolio of businesses, and the opportunities Mike sees in making online business investing more accessible to a wider audience.

    Whether you're thinking about buying a business, investing in digital assets, or simply curious about where the acquisition market is headed, this episode is packed with practical insights and lessons from someone who has spent years operating in the space.

    Topics Discussed in this episode:
    • 02:14 - Mike's journey from Empire Flippers to starting his own fund
    • 07:46 - How the online business acquisition market has changed over the last 10 years
    • 12:25 - An overview of what Mike's AI investing platform does
    • 20:12 - Why Mike created his own fund instead of privately acquiring businesses
    • 33:07 - SaaS, AI, and building defensible business moats
    • 37:11 - How Mike plans to manage the businesses in his fund
    • 41:58 - How Mike is funding his acquisitions and deal structures
    • 46:19 - Sourcing deals and building an acquisition pipeline
    • 48:31 - Mike's exit strategy and what investors get when the businesses sell
    Mentions:
        • Empire Flippers Podcasts
        • Empire Flippers Marketplace
        • Create an Empire Flippers account
        • Subscribe to our newsletter
        • Dividends WeFunder page
        • Dividends Capital site

    Sit back, grab a coffee, and learn how to invest in cash-flowing online businesses without having to buy one yourself.

    Show More Show Less
    1 hr and 1 min
  • Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]
    Jun 16 2026

    Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what you do to bounce back.

    In this episode of The Opportunity Podcast, Greg sits down with entrepreneur and solopreneur mentor Moe Choice for an honest conversation about what it actually takes to rebuild after things fall apart.

    Moe has built 12 different businesses, lost everything more than once, gone through bankruptcy in Dubai, and had his plans completely disrupted during COVID. But instead of giving up, he doubled down on building a successful business designed around freedom.

    A big part of the conversation is about why skill alone isn't enough. Moe explains that many talented people stay stuck because they focus too much on improving their craft and not enough on learning how to position, market, and sell it.

    He also highlights how important focus is. Many solopreneurs jump between tactics, but Moe's breakthrough came when he committed to one channel, LinkedIn outreach, and stuck with it long enough to get genuinely good at it. That consistency became the foundation for rebuilding and eventually scaling his coaching business.

    If you're building a business, this episode is a reminder that resilience matters just as much as strategy, and that sustainable success usually comes from simplifying, not complicating.

    Topics Discussed in this episode:
    • 02:38 - Moe's entrepreneurial journey and how he built a $250K business on LinkedIn
    • 07:00 - Why Moe's business in Dubai went from $400K profit to bankruptcy
    • 12:49 - The benefits of creating an American LLC
    • 17:13 - Moe's only regret from his failed Dubai business
    • 21:17 - How Moe built his LinkedIn business coaching company
    • 32:51 - Good enough is better than perfection
    • 37:52 - How Moe helps solopreneurs reach 15K
    • 53:29 - The difference between successful entrepreneurs and those who fail
    Mentions:
        • Empire Flippers Podcasts
        • Empire Flippers Marketplace
        • Create an Empire Flippers account
        • Subscribe to our newsletter
        • Moe's LinkedIn
        • Moe's Website

    Sit back, grab a coffee, and learn how to succeed as a solopreneur!

    Show More Show Less
    1 hr and 3 mins
  • How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]
    May 26 2026

    What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things.

    Grant Hensel started 10 businesses, watched seven fail, scaled one into a 60-person company, shifted from building businesses to buying them, and recently raised nearly $12 million to back entrepreneurs acquiring small businesses.

    In this episode of The Opportunity podcast, Grant joins us to share what separated his successful ventures from the failures and the benefits of buying businesses instead of building them from scratch.

    One of the keys to success for Grant was finding the right people. He explains that many of his own successes came from partnering with operators who were better suited to run the day-to-day business, while he focused on vision, support, and capital allocation. That philosophy now shapes how his fund evaluates acquisition entrepreneurs.

    We also dig into how he raised the fund itself, why he believes "boring" businesses can be incredible investments, and the warning signs that immediately kill a deal for him.

    We also discussed AI's impact on SEO agencies and why Grant believes AI is actually creating new opportunities for digital marketing businesses rather than destroying them.

    If you're interested in buying businesses, raising capital, or building long-term wealth through acquisitions, this episode is packed with practical insights and hard-earned lessons.

    Topics Discussed in this episode:
    • 04:12 - What separated Grant's successful businesses from the failures
    • 11:26 - Why Grant switched from building businesses to buying them
    • 13:41 - How Grant found his first acquisition
    • 14:30 - How AI is affecting marketing agencies
    • 17:34 - How the first acquisition was structured
    • 20:03 - The benefits of buying vs building a business
    • 23:23 - Ins and outs of raising a fund
    • 30:28 - Why Grant is sceptical of acquisition synergies
    • 39:52 - How Grant evaluates searchers
    • 46:26 - How Grant raised $12 million for acquisitions
    Mentions:
        • Empire Flippers Podcasts
        • Empire Flippers Marketplace
        • Create an Empire Flippers account
        • Subscribe to our newsletter
        • Main Street Capital Network
        • Grant's LinkedIn

    Sit back, grab a coffee, and look behind the scenes of a $12million fund!

    Show More Show Less
    56 mins
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