As part of Chris Le'cand-Harwood and my Employer Content Club series, we explore the 5 pillars of Employer Content.

Among many other points, we discuss how most people don’t announce disengagement... they drift away. This conversation looks at how employer content can create space for honest voices, surface hidden signals, and help organisations listen before people leave.

Hope you enjoy!

• (00:00:00) - The 5 Pillars of Employer Content Club
• (00:00:38) - In the Studio With Chris Evans
• (00:01:02) - Co-Created: The Content Creation Series
• (00:03:42) - 5 Pillars of Employer Content Creation
• (00:06:49) - How to Get Out of the Monkey Cage
• (00:09:08) - Budget and Employer Content Strategy:
• (00:12:28) - In the Elevator With Eric Reese
• (00:12:58) - Employment Branding: The Need for Iterative Budget Spending
• (00:14:22) - How to Gain the Right Feedback on Content
• (00:18:08) - How to get vets to create content for VCA Animal Hospitals
• (00:19:41) - Be visible in the workplace
• (00:23:37) - The Voice of the Workplace
• (00:25:57) - Co-Create: The Agile 4 Week Sprint
• (00:31:54) - Talking to colleagues about disengagement
• (00:33:03) - Pillar 5: Experience in the Next Year
• (00:39:10) - Episode 5

Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creation is so crucial for in-house teams.

• (00:00:01) - Employer Bland: A Year in Review
• (00:01:51) - Employer Content Club
• (00:03:47) - Employer Content Club
• (00:06:16) - Co-Created: How to Build Authentic Content With Employees
• (00:14:10) - Auum: Celebrating the Year in the Job

Chris sat down with James Whitelock (MD of ThinkinCircles & long-time podcaster) to tackle a familiar frustration in recruitment: why roles stay unfilled after 30–45 days — and what recruiting teams can do to turn things around.

From rethinking job ads to building brave, human storytelling campaigns, Chris and James break down the process into three powerful stages:

Attraction – How to identify your real candidate personas, cut through the noise with authentic video content, and stop playing it safe in the “River of Meh.”

Engagement – How to personalise job content, add honesty that helps candidates self-select, and make every touchpoint a great experience.

Application – Why broken processes kill great candidates, and how to balance friction, fairness, and flow in your funnel.

Candid and practical, this episode is a must-listen for anyone in TA, EB, or recruitment marketing who’s ready to ditch the copy-paste job ad, get creative, and start hiring smarter.