Employer Branding Unplugged cover art

Employer Branding Unplugged

Employer Branding Unplugged

Written by: Employer Branding Australia
Listen for free

About this listen

Employer Branding Unplugged helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes.

Each episode takes you inside the real stories of real employer branding. Host Mark Puncher interviews leaders and practitioners who share the wins, the challenges and the lessons they’ve learned.

If you’re a leader in TA, P&C or Brand and marcomms, Employer Branding Unplugged is your go-to podcast for building an employer brand that attracts, engages and inspires.

Subscribe to our podcast and contact us to receive your free guide to employer branding.

hello@employerbrandingaustralia.com

https://www.employerbrandingaustralia.com/

Produced by The Podcast Boss

Subscribe to our podcast and contact us to receive your free guide to employer branding.

Copyright 2025 All rights reserved.
Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Where Purpose Meets Possible: Shifting the narrative at Bupa
    Jan 28 2026

    Bupa is a household name, but the reality inside this global health giant is shifting.

    As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on the journey, their employer brand has never been more critical.

    In this episode of Employer Branding Unplugged, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.

    Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.”

    The episode also covers the “messy,” non-linear journey of developing Bupa’s EVP, why “launching” an EVP is often a mistake and why the rise of AI might just herald a new golden age for imperfect, authentic human storytelling.

    Bupa: careers.bupa.com.au/ Employer Branding Australia: employerbrandingaustralia.com/

    Show More Show Less
    50 mins
  • Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
    Jan 14 2026

    This episode of Employer Branding Unplugged feels less like a podcast recording and more like a pub chat!

    Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.

    The trio plays a ruthless game of “Kill, Keep, Evolve,” where Harry doesn’t hesitate to kill the workplace culture trope that “we’re all one big family.”

    He also delivers a searing hot take on greed as a driver in our economy, predicting a not-so-distant future where we might actually pay a premium for genuine human experience.

    Meanwhile, Quila flips the script in “Three Words Only” claiming the future of humans at work will be “bot’s best friend.” She also hits back at the idea that we all have the attention spans of goldfish, saying she’d happily watch a documentary-length employer branding film if it had a good story.

    In a world where employer branding often feels safer than it is honest, this episode brings the kind of candour you usually only hear after hours.

    Employer Branding Australia: employerbrandingaustralia.com/

    Show More Show Less
    1 hr and 8 mins
  • Hiring for heart: the reality of recruiting in Human Services
    Dec 10 2025

    There’s arguably no sector that brings as many challenges, and as many rewards, as human services.

    It’s a tough gig, let’s be honest. There’s no hiding that. But, as this week’s guests can attest, sharing the reality - warts and all - is critical to attracting the right people and deterring the wrong ones.

    In this week's episode of Employer Branding Unplugged, Mark Puncher sits down with two heavyweights in human services HR - Katarina Elezovic (Head of Talent, Mercy Health) and Matthew Quinn (Talent Acquisition Manager, Anglicare Victoria).

    Together, they dive deep into the unique challenges of recruiting in human services - the delicate balance between ‘noble purpose’ and ‘hard slog’ and dismantle the myth that moving into the non-profit sector is a ‘career step backwards’.

    Kat and Matt share their organisation’s incredible EVP messaging, proving that a strong EVP is what connects thousands of employees to a shared mission.

    Mercy Health: mercyhealth.com.au/our-organisation/careers/

    Anglicare Victoria: www.anglicarevic.org.au/careers/

    Employer Branding Australia: www.employerbrandingaustralia.com/

    Show More Show Less
    43 mins
No reviews yet