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Encore: What Syncs, Links. Strategy and Culture, a Dynamic Duo.

Encore: What Syncs, Links. Strategy and Culture, a Dynamic Duo.

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 What syncs, links. Exploring strategy and culture as a dynamic duo in conversation with Charlie Boyle of CSEI. According to Peter Drucker (1909-2005), management is a perceptible function and to be a manager has unequivocal responsibilities. Drucker maintains that ‘culture eats strategy for breakfast’. Strategy accounts for the direction in which an organisation is going and focuses on requisite resourcefulness and skilfulness to that end. Culture, on the other hand, is more holistic. Culture takes account of the human factor within organisations and is ever-changing as a result. People create the culture within any establishment, not the other way around. If you imagine your company as a board game, strategy speaks of the rules of the game and culture determines the way the game will be played; engagement, passion, core-values, behaviour and execution. Strategy and culture need to compliment and nurture each other for maximum productivity and profitability. When company structure and culture, are created in alignment with each other, fostered and advanced in equal measure, incredible organisational transformation is possible, as is outlined in this interview with Charlie Boyle. Charlie is a customer experience consultant, founder and CEO of Customer Service Excellence Ireland (CSEI). Charlie expounds the virtue of appreciating the human talent pool within your business and proffers that when you endear and relate to all of the people within your business as valuable and valued members of the team, that said people self-propel profitability as a direct and inevitable result. Together Everybody Achieves More, for sure, but within TEAM are the individual human assets. Awareness and affirmation of the individuals within the group gives leverage to greater goal setting and trusting that targets will be achieved consistently, because all members of the TEAM are reading off the same hymn sheet and have personal reason to be equally invested in its execution. Strategy and culture therefore, should be considered somewhat inextricably and equally significant, when building vision for sustainable long term success within organisations. The arguments for synchronicity when planning strategy and investing in culture within organisations, are no doubt therefore compelling. What syncs, links. CSEI has been offering innovative retail and sales excellence training in the customer experience space for many years. As the world resets during these unprecedented times, CSEI as a leader in this field, is already preparing to support graduate employability and corporate change management in a post Covid world, focusing on the importance of soft skills for employability and for progressive and lasting profitability. Charlie chats with us in this interview, about looking forward to supporting others through the plethora of post-Covid changes that he envisages will face schools, colleges and companies, in what he sees as a disruptive, yet exciting emerging economy.
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