Ep.131 – If your sales and marketing teams feel busy but disconnected, or your growth has slowed even though everyone is working hard, it's probably not effort you are missing. It is alignment! In this episode, host Alex Winter talks with Buz Artiano, CEO of BuildX, about how their Alignment Day with IMPACT became the moment everything clicked. It brought clarity to leadership, sales, marketing, and operations, and gave the team one clear vision for growth.

They talk about what really happens on Alignment Day, how it sets the tone for the entire Endless Customers journey, and why clarity from leadership is what truly moves the needle. Buz also shares how this process helped BuildX bring transparency to pricing, improve teamwork, and start doubling results in only a few months.

Highlights include:

• What to expect when your coach visits for Alignment Day
• Why leadership buy-in changes everything
• How BuildX got sales and marketing working as one team
• The scariest but smartest move Buzz made: adding prices online
• How transparency and trust changed their buyer conversations
• The real reason most teams stay stuck and how alignment fixes it

If you are serious about growing your business with Endless Customers, this episode will show you why Alignment Day is not optional. It is essential.

#EndlessCustomers #Leadership #TeamAlignment #BusinessGrowth #SalesAndMarketing #Transparency #RevenueGrowth

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Buz Artiano

Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process.

In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount.

Highlights include:

• Why most sales processes break down in the same few places
• How to spot where deals are stalling and why
• What “documented” really means, and how to make it usable
• How to build trust before the first meeting with smarter prep and content
• Why sending pricing or proposals without a personal video slows everything down
• The follow up gap that quietly kills revenue, and how to fix it

If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling

Click here to read the full article!

Allison Belles

• Why most companies are failing with video and do not realize it
• How to get your sales team to actually want to be on camera
• The step-by-step process for setting a videographer up for success
• What great video content looks like in a high-trust, high-impact company