✨ Why Watch This Episode ✨

👤 For Sales Professionals – Discover how to make CRM work for you, not against you. Gain a clearer sales process, reduce wasted effort, and free up more time to sell.

👔 For Sales Managers – Learn how to transform CRM into a real management tool. Improve visibility, strengthen collaboration across sales + presales, and apply quick-win tactics for performance turnarounds.

📈 For Sales Enablement Leaders – Uncover proven strategies to boost CRM adoption, align sales methodology with daily practice, and measure true business impact that drives productivity and revenue growth.

📢 We’re thrilled to welcome Chris Smith to the show! Christopher is a seasoned sales leader, author, podcaster, and CRM strategist who has spent his career helping organizations unlock the true potential of their customer relationship management systems.

✅ As the author of "CRM Shouldn't Suck," Chris has become a go-to expert for transforming CRM from a frustrating burden into a powerful engine for sales success.

In this episode, we’ll explore:

✨ What You’ll Learn in This Episode ✨

🎯 Why CRM often fails – The hidden people, process, and tool problems that frustrate teams and prevent CRM adoption.

🛠️ How to fix it – Chris’ CRM Success Methodology and practical steps to turn CRM into a driver of sales performance.

🤝 How sales & presales win together – Why strong sales methodologies matter, and how they foster alignment, collaboration, and better outcomes.

LinkedIn - www.linkedin.com/in/christophersmith8/

Webpage: empellorcrm.com/

Book: www.amazon.com/CRM-Shouldnt-Suck-Avoiding-Strategies/dp/B0DV48CZRK

Tune in for this informative conversation at TalkRadio.nyc or watch the Livestream by Clicking Here.