In this episode, we dive deep into the extraordinary career of Nicholas Esayian, a man who has navigated the worlds of high-stakes corporate turnarounds at Bain Capital, professional auto racing, and direct-response marketing before tackling one of the most significant safety challenges in sports: the football helmet.

Nicholas shares the fascinating story of how he sold nearly $100 million in "Debt Cures" products by leveraging infomercials and a "test first, build later" strategy that redefined direct marketing. However, he also opens up about the "Fat and Happy" phase, a critical period where success led to complacency, providing a must-hear lesson for every entrepreneur on the dangers of failing to adapt to digital shifts.

Now, as the founder of a disruptive helmet company, Nicholas is using his background in impact science from racing to challenge a century-old monopoly in the NFL. We explore the physics of head protection, the "weight trap" in current safety standards, and how his company is protecting star athletes like Denzel Ward and Tony Romo with technology that is both lighter and safer.

Connect with Nicholas:
LinkedIn: https://www.linkedin.com/in/esayian/
Instagram: https://www.instagram.com/esayian/
Facebook: https://www.facebook.com/nicholas.esayian/
Website: www.lighthelmets.com

Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.

Connect with Alex:
YouTube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast

Intro Music Credit:
"Alone and Afraid" - SourBlood: • Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...


#NicholasEsayian #entrepreneurship #NFLSafety #businessstrategy #directmarketing #marketingsecrets #innovation #podcast #ConcussionPrevention #BainCapital #startuplessons

In this episode, we sit down with Carmine Del Sordi, a former corporate executive who retired at age 50 after a 20-year career spanning consumer goods, high-tech, and biotech. Carmine shares the "internal revelations" he experienced during grad school that shifted his focus from "the mighty dollar" to core values, gratitude, and the pursuit of mastery.

We dive deep into:
- The Corporate Reality Check: Why people don't quit jobs, they quit managers—and how to navigate the "plateaus" of a professional career.
- The "50-Club" Strategy: Why you need a diverse toolkit of skills to play the challenging "course" of life and career.
- Building a Brand with Purpose: The story behind Pure and Easy Tea, a company born from a desire for transparency and health-conscious ingredients in an industry filled with chemicals and "tea dust".
- Sustainable Success: Carmine’s "PALMS" framework (Physical, Occupational, Economic, Mental, Social) for maintaining balance while scaling a business.

Whether you are a "corporate rookie" looking for a roadmap or an aspiring entrepreneur ready to turn your passion into a profitable brand, Carmine’s insights on rituals over resolutions will change the way you approach your goals.

#CarmineDelSordi #CareerGrowth #Entrepreneurship #PureAndEasyTea #CorporateSuccess #MasteryMindset #HealthAndWellness

Connect with Carmine:
Instagram: https://www.instagram.com/carmine.delsordi/
Linkedin: https://www.linkedin.com/in/carminedelsordi/
Facebook: https://www.facebook.com/carmine.delsordi/
YouTube: @CarmineDelSordi
Website: pureandeasytea.com


Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.

Connect with Alex:
YouTube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast

Intro Music Credit:
"Alone and Afraid" - SourBlood: • Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...

In this episode of the EAOT Podcast, we sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, to explore her incredible 20-year journey through the heart of New York City real estate.

Kevelyn shares raw insights into her early days as a hedge fund analyst on Wall Street, explaining how the high-pressure "Shark Tank" environment built the grit and backbone necessary for her future success. She discusses the pivotal moment she transitioned to real estate just as the 2008 market crashed, the challenges of managing large-scale brokerage acquisitions, and the "most important skill" she developed along the way: adaptability.

Connect with Kevelyn:
LinkedIn: https://www.linkedin.com/in/kevelyn-g-055676b/
Instagram: https://www.instagram.com/kevelynguzman/
Tiktok: @kevelyn.guzman


Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.

Connect with Alex:
YouTube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast

Intro Music Credit:
"Alone and Afraid" - SourBlood: • Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...


#RealEstateMarket2026 #HowToAdapt #businessresilience #BrokerageLife #realestatetips #FinanceToRealEstate #networkinghacks #luxurybranding #nycrealestate #newyorkcity #manhattanrealestate #nychousing #westchester #nycbusiness #NativeNewYorker #realestate #wallstreet #finance #NYCRE #luxuryrealestate #hedgefund #ColdwellBankerWarburg #compass #realestateinvesting #MarketTrends #careerpivot #womeninbusiness #leadership #adaptability #grit #entrepreneurship #successmindset #womeninleadership #careergrowth #businessstrategy