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Entrepreneur HR

Entrepreneur HR

Written by: Toks Ayinla
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About this listen

Entrepreneurs don't have HR and Toks Ayinla is here to change that! The Entrepreneur HR podcast is a space where we dive into the hardly discussed but deeply necessary parts of running your own business. Toks takes the H in HR very seriously so the podcast will touch on the mental, physical and spiritual elements of business ownership just as much as the back end. Each episode will offer perspectives, key takeaways and action items that you can apply to your business (and life).Toks Ayinla Economics Leadership Management & Leadership
Episodes
  • How To Prioritize Wellness As An Entrepreneur
    Apr 22 2026

    Are we chasing a version of wellness that doesn’t actually exist?

    In this episode of Entrepreneur HR, Toks shares wellness, because there is no point of having the business of your dreams at the expense of every other good part in your life. If you’ve been feeling overwhelmed, stretched thin, or unsure how to prioritize your life, this conversation will help you rethink everything.

    In this episode, we discuss:

    1. Why work-life balance is a myth
    2. How leaning into your natural skills and interests can unlock ease
    3. The power of choosing the path of least resistance (without being lazy)
    4. Setting boundaries through intentional “yeses” and “nos”
    5. Why delayed gratification is still one of the most powerful tools for long-term success

    This episode is your reminder that wellness isn’t about doing everything—it’s about doing the right things, in alignment with who you are.If you're building a business, navigating personal growth, or simply trying to create a life that feels good, this is for you.

    Subscribe for more conversations on business strategy, entrepreneurship, and personal development.

    Get in touch: Contact@tokstalks.com

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    12 mins
  • Know Your Client: How to Find and Reach Your Ideal Customer
    Apr 8 2026

    In this episode of Entrepreneur HR, Toks breaks down the power of KYC — Know Your Client and why understanding your customer is the foundation of every successful business.

    If you're building a product, launching a service, or trying to increase sales, this conversation will help you stop guessing and start making strategic decisions based on what your clients actually need.

    In this episode, we discuss:

    • What keeps your client up at night
    • Where do your clients live?
    • Presales vs. build and sell
    • Selling a feeling vs a product
    • First movers advantage doesn't mean anything if you don't adapt

    Whether you're an entrepreneur, creator, consultant, or startup founder, this episode will help you improve your sales strategy and build products your clients actually want in a way that sells.

    Subscribe for more conversations on business strategy, entrepreneurship, and personal development.

    #EntrepreneurHR #KnowYourClient #BusinessStrategy

    Get in touch: Contact@tokstalks.com

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    10 mins
  • Stop Building on Borrowed Land: Ownership Tips for Entrepreneurs
    Mar 25 2026

    Are you building your business on social media… or building something you actually own? In this episode, Toks talks about ownership, community, and why business owners must stop building on borrowed land.

    Too many entrepreneurs rely only on followers, but real growth comes from owning your audience, your identity, and your intellectual property. Toks breaks down practical ways to create long-term business assets from newsletters and SEO to podcasts, RSS feeds, and books.

    If you want to build a sustainable brand and stronger community, this conversation is for you.

    In this episode, we discuss:

    1. Why business owners need to own their audience and community
    2. The power of starting a newsletter
    3. SEO and owning your digital identity
    4. Having a video podcast with a RSS feed
    5. Building intellectual property (books, frameworks, courses)
    6. Having a website is a must


    This episode is perfect for entrepreneurs, content creators, coaches, and small business owners who want to grow beyond social media and build something sustainable.

    Key Takeaway:Don’t just grow followers, build assets you own.

    Get in touch: Contact@tokstalks.com

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    12 mins
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