Ep #13 - Tinkle Racing and Scouting America
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Ep #13 - Tinkle Racing and Scouting America
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About this listen
What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing to break down a national collaboration with Scouting America that blended storytelling, STEM education, and brand values into one standout campaign. Laurren shares how the idea came together, how responsibilities were divided across organizations, and what it took to execute across social, broadcast, print, and live race environments. You’ll hear practical lessons on partnerships, cause-based marketing, and campaign coordination at scale.
For more about Zachary Tinkle Racing, visit their website: https://www.zacharytinkle.com/
For more about Scouting America, visit their website: https://www.scouting.org/
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For more about Hijinx Marketing, visit our website.