If you’ve ever felt pressure to “just pick one thing,” even though your value shows up in many places, this episode will feel familiar.

Kristi Broom describes herself as “unapologetically and.” Throughout her career, she’s stepped into whatever challenge was in front of her, learning by doing and helping people move forward through moments of change. But as she built her own business, that strength started to feel like a liability. With multiple ventures taking shape, she assumed she’d need to choose one path and set the rest aside.

In this Untangling Session, Kristi realizes the issue isn’t focus. It’s scope. Her work consistently shows up at a specific stage of a company’s journey, particularly with early-stage tech startups when ideas start carrying real weight. These are the moments when customers need to be managed intentionally, teams are forming beyond friends and family, and founders are shifting from building a product to building a business.

The shift isn’t about narrowing herself into a single role. It’s about defining the stage and context where she does her best work, so she can niche down in a way that’s clear, referable, and still true to how she operates.

This episode mirrors a core Untangled lesson for founders: clarity doesn’t always come from choosing less. Sometimes it comes from choosing the right scope so the right people know when and why to bring you in.

Learn More About Our Guest

LinkedIn: https://www.linkedin.com/in/kristibroom/

Website: https://www.lotustransformationgroup.com/