Nick and Michael are kicking off 2026 with something most businesses avoid: honest reflection.

In this episode, they break down the surprising outcomes of their own annual meeting, including how they turned a year of missed revenue goals into their most aligned, energized planning session yet. It’s a raw, real, and surprisingly encouraging look at what it takes to grow—even when the numbers don’t go your way.

This isn’t just about PCMP. It’s about why so many urgent care clinics don’t do annual planning—and what they’re leaving on the table because of it. Whether you’re leading a single-location startup or scaling a multi-site brand, this episode will challenge the way you think about goal setting, leadership, and what real progress looks like.

Here’s what they unpack:📉 Why missing every revenue goal doesn’t mean you failed📊 The power of alignment and honest team feedback💬 What actually made their annual meeting the best one yet🚀 Why most clinics aren't doing real annual planning—and how to fix that🔄 How to use reflection to course-correct your marketing, team, and growth🛠️ Smart strategies to get your staff aligned without shutting down operations🧠 The mindset shift from “peacekeeping” to “peacemaking” as a business owner🎯 How to lead without being the answer to every question📅 The value of prepping, structuring, and executing an intentional annual meeting

Whether you're flying high or flying blind, this episode is a timely gut-check and a guide to making 2026 a breakout year—on purpose.

🔗 Resources & Mentions:

• John Maxwell Leadership Game (for team development): https://www.johncmaxwellgroup.com/russsimon/landing/LeadershipGameBooking?preview=1
• Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠⁠https://patientcaremarketingpros.com/schedule-a-call/
• Join the Clinic Growth Mastermind: ⁠⁠⁠https://clinicgrowthmastermind.com/
• Experity’s upcoming conference: ⁠⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ ⁠💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ