Ep. 265: What is social permitting ft. Jeff Risley
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Ep. 265: What is social permitting ft. Jeff Risley
-
Narrated by:
-
Written by:
About this listen
What does inbound marketing have to do with large public sector projects?
While it’s not the typical use case we think of when someone says the phrase “inbound marketing”, the same concepts that were developed to attract, convert and close B2B customers can be used to communicate with stakeholders and secure buy-in for complex public projects.
Jeff Risley and the team at Saxum call this “social permitting” and it involves four steps:
-
Awareness
-
Appeal
-
Activation
-
Advocacy
In this episode, Jeff describes what social permitting is, how it’s used, and the specific steps that Saxum goes through to help its clients with it as they work to build support for public sector projects.
Get the details on all of this, and more, in this week’s episode.
No reviews yet