If you’ve ever felt like two parts of you both come naturally, but don’t quite fit together in your business, this episode will feel familiar.

Geri Huibregtse has spent years as a COO and consultant in fast-paced digital product and agency environments, working closely with tech and creative leaders under real delivery pressure. Along the way, she began questioning how leadership actually shows up in the day-to-day work, especially when the pace doesn’t slow down.

What Geri came to untangle wasn’t whether strategy or reflection mattered more. It was how to bring together two instincts that had shaped her career: driving execution and holding space for leaders and teams to grow. When working with clients, those instincts often showed up as either-or, leaving her wrestling with how to build a business that truly integrated both.

Rather than forcing a clean answer, the conversation becomes a live example of the Untangled process. Together, they reflect on real moments from Geri’s work and try on what it might look like to let those instincts coexist.

This episode mirrors what many early-stage entrepreneurs experience when they’re building something that actually fits. It shows how naming tension, testing small shifts, and reflecting in real time can create clarity.

Learn More About Our Guest

LinkedIn: https://www.linkedin.com/in/gerihuibregtse/

Website: https://www.aligndesignlead.com/