Breaking into Germany can be challenging—but trade shows are a powerful way to build trust, meet decision-makers, and establish credibility. In this episode of International Corner Podcast,Barbara Georgjan Limpa, founder of Interrelations and Quest Germany, shares her 16+ years of experience helping international B2B companies succeed.

In this episode, you’ll learn:

• Why trade shows matter in Germany: Build trust, meet decision-makers, and establish credibility.

• The 3-phase approach to market entry: From research and scouting to market entry and sales growth.

• Timing & preparation secrets: How to plan months ahead to maximize ROI, including pre-booking meetings and targeted outreach.

• Team & resource tips: Optimal booth sizes, team roles, and the “minimum viable preparation” if time is tight.

• The power of speaking slots: Position your company as an industry expert and accelerate market traction.

• Regional strategies: Why Germany’s decentralized structure requires thoughtful location and partner targeting.

• Realistic ROI expectations: How to measure success in long sales cycles and set achievable KPIs.
  

Tune in to discover actionable strategies to make your trade show investment pay off!

More about Barbara:

Barbara Gjurgjan Lempa is the founder of Interrelations and creator of Quest Germany, a market-entry program that helps international B2B companies expand into Germany with structure, credibility, and traction.
With over 15 years of experience guiding SMEs through trade shows, business development, and cross-cultural strategy, she combines practical market insight with a hands-on consulting approach.
Barbara has supported clients from more than 20 countries and is passionate about helping businesses turn “German complexity” into predictable growth.

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