Episode 1: Money
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Episode 1: Money
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Narrated by:
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Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.
Contents:
- 03:14 - Why Gen Z is chipping away at their parent’s retirement funds
- 11:10 - Rise and fall of the gig economy
- 20:44 - Emotional spending and treat culture
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