In this episode, Jill Donahue and I dissect the hidden power of purpose, the fallacy of KPIs as true motivators, and how authentic leadership ignites real engagement. If you're tired of numbers that don’t inspire and want to lead with heart—this is your wake-up call.

We discuss:

The transformative influence of purpose beyond profit

Why KPIs alone fail to sustain motivation

Connecting personal and organizational purpose like a three-legged stool

Practical ways to build trust starting with your "why"

Unlearning outdated myths about motivation and leadership

How storytelling and vulnerability amplify influence

The science behind motivating teams with autonomy, mastery, and purpose (Drive, Pink)

The ripple effect of purpose on families, patients, and legacy

Timestamps: 00:00 - The real power of purpose in leadership

02:16 - How personal loss shaped Jill’s impact-driven journey

03:24 - Moving from science to behavior — why we need behavioral science in pharma

04:20 - The moment that changed Jill’s leadership—and her team’s culture

05:53 - Why being approachable is more effective than being an expert

07:08 - The myth of KPIs controlling performance and what actually fuels it

08:36 - Key differences between KPIs and true purpose signals

09:53 - The danger of numbers without purpose—burnout and burnout’s hidden signs

11:12 - Defining purpose as a three-legged stool: personal, organizational, role-driven

12:43 - Connecting your work to a greater purpose that helps others

13:40 - When a team looks successful on paper but isn’t thriving internally

15:00 - The superficial bandaid versus deep-rooted purpose solutions

16:06 - How trust and purpose are intertwined within teams and externally

17:12 - Building trust by sharing "why"—start with authenticity

18:29 - How starting with purpose transforms relationships with healthcare professionals

20:10 - Leadership models that foster true engagement and alignment

22:17 - Measuring purpose through behavioral signs, not numbers

23:09 - Jill’s powerful purpose story rooted in effecting ripple change

25:00 - The legacy effect: impacting families, healthcare, and the world

26:24 - Helping your team discover their "why" and ignite passion

27:17 - Where to start if you’re unclear about your purpose

29:47 - Leadership myths to let go of: "Knowing equals doing"

31:39 - The science of motivation—stories, autonomy, and engagement

33:36 - Why doing the work that truly matters inspires others—and yourself

Resources & Links:

Connect with Jill:

linkedin.com/in/jillexcellerate

https://excellerate.ca/freebook/

Drive by Daniel Pink: https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805

Simon Sinek’s Start With Why: https://simonsinek.com/books/start-with-why/

Adam Grant: https://adamgrant.net/

Remember—behind every number is a human. Lead boldly, live purposefully. The impact you crave starts here.

The Truth No One Tells You About Performance