📩 Signal over noise.

“Codified language” and mimicry = write in the language the CEO’s brain treats as internal signal, not spam..

In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch to Growth, sits with John Glover, Sketch To Growth Leader and founder of Quality Revenue, to show how mirroring trusted internal voices lifts opens and replies - without gimmicks.

What you’ll hear

• What “codified language” is (and why it works)

• Hacking the CEO brain so you get past sales defenses

• The ethical guardrail: the hook must match the help

Guest

John Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com