🦋 From butterflies to boardrooms.

Mimicry turns outreach into signal - not spam.

In this 60-sec Project Campfire preview, host José Cotto , Managing Partner of Sketch To Growth, sits with John Glover, S2G™ Leader and founder of Quality Revenue, to show how mirroring trusted internal voices - CFO or board tone - helps messages slip past defenses and lift opens and replies.

What you’ll hear

• Why mimicry works in nature and buyer psychology

• How to write in codified language your CEO trusts

• The ethical guardrail - the hook and the help must match

Guest

John Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com