Episode 103 - Using Tiny Questions to Drive Huge Consumer Insights
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About this listen
In this new episode of the Hit Record Podcast, Meredith Olmstead sits down with Nida Ajaz, FI GROW’s Senior VP of Marketing, to discuss how micro surveys: short, one or two-question polls can deliver powerful insights for credit unions and community banks. They explain why these simple tools are especially valuable in an AI-driven search environment and how they can help financial institutions personalize member experiences, improve content strategies, and identify hot leads faster.
Key Takeaways:
- Micro surveys capture real-time member insights with just one or two questions
- These small data points help personalize journeys and improve content strategy
- Embedding surveys across email, web, and social helps gather ongoing feedback
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