🌟 Talent & Diversity Fund

A huge thank you to everyone who supports the show. Here's how we're helping the next generation of creative talent:

https://thecreativefloor.com/talentfund

💡 Mentorship for Individuals and Agencies

Looking to turbo-charge your career or department? World-Class training and support is here:

https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book

The highs, lows and downright ridiculous stories from agency life:

https://thecreativefloor.com/agency-tales

📚 Masterclass

The Common Sense Guide to Great Advertising:

https://thecreativefloor.com/masterclass

🎙️ Episode: "The Steve Jobs Interview"

🤯 What happens when Steve Jobs interviews you? For advertising veteran Stephen Sonnenfeld, it became one of the most important moments of his career, despite not getting the job.

In this week's episode, Stephen revisits an extraordinary encounter with the Apple founder that turned into a masterclass in creative standards, fearless decision-making and why so much modern marketing falls painfully short. Drawing from his acclaimed article, A Job Interview with Steve Jobs: Sometimes the Job You Don't Get Has the Biggest Impact on Your Career, Stephen reveals what it was really like to sit across from one of the most demanding business leaders in history.

🍏 If you've ever heard a client say, "Can we make it more like Apple?", this episode is for you.

💀 If you've ever watched a brilliant idea slowly strangled by research, stakeholder opinions and endless rounds of feedback, this episode is for you.

😴 If you've ever wondered why so much advertising today feels safe, bland and completely forgettable, then you definitely need to listen.

Stephen doesn't hold back. From the death of creative bravery to the rise of committee-led thinking, he delivers a sharp and often uncomfortable diagnosis of what's gone wrong in our industry and what agencies, marketers and clients need to do if they want to create work that people actually remember.

🔥 Inside the episode:

• How committees quietly kill big ideas
• Why so much advertising looks and sounds the same
• What today's agencies can learn from Jobs' approach
• How creative leaders can fight for better work

🎧 Part career story, part industry reality check and part creative wake-up call, this is one of those conversations that will have you nodding along, laughing, cringing and questioning just how many great ideas have died in meeting rooms.

⚠️ Warning: straight-talking, strong language, and may help you Think Different.

✍️ Stephen Sonnenfeld Substack: https://stephensonnenfeld.substack.com/

🏆 Not all awards are created equal.