Strapped for time? Here's a summary:

• Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help identify any issues.

• SEO Optimisation: Implementing a keyword strategy and optimising content for search engines is crucial. It is recommended to have a keyword strategy in place before launching the website.

• Image Optimisation: Optimising images and media files for the web is essential to improve website speed. Compressing image file sizes can prevent slow loading times.

• Design: The website's design should be visually appealing, consistent with the brand, and easy to navigate. Proper formatting, readability, and utilisation of white space are important aspects to consider.

• Functionality: Checking links, forms, and navigation is necessary to ensure that they work correctly. Internal and external links should be tested, and forms should be error-free and user-friendly.

• Technical Aspects: Optimising the website for search engines, ensuring security with an SSL certificate, and setting up analytics tools like Google Analytics and Google Search Console are important technical considerations.

• Legal and Compliance: Having comprehensive policies such as privacy policy, terms of service, and copyright notice is necessary. These policies should be easily accessible on the website.

• User Experience and Accessibility: Ensuring that the website is user-friendly, accessible to people with disabilities, and meets WCAG guidelines is important.

• Marketing and Promotion: Setting up social media icons, email marketing, and having a launch plan in place are crucial for marketing and promoting the website.

If you're keen to try my favourite SEO tool, SE Ranking, click here for a free 14 day trial.

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See ya next week!

Karlie - Techno Bird

www.thetechnobird.com.au