Episode 15 | Why Your Influencer Strategy Isn’t Working
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Episode 15 | Why Your Influencer Strategy Isn’t Working
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About this listen
This week on VelociTEA, Emily and Forrest break down the most common mistakes they see on both sides of influencer marketing: the brands and the creators.
They talk about why brands get into trouble when they over-control messaging, chase only “big names,” or try to hide sponsorships instead of owning them. On the creator side, they unpack the pitfalls of losing your voice, overpricing yourself out of your ROI, overloading your audience with sponsored content, and letting AI flatten the very credibility people follow you for in the first place.
The throughline is simple: the best influencer marketing works when both sides know who they are, act like real partners, and don’t try to be sneaky.
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