Episode 16 | It’s Not a Pyramid Scheme, It’s A Marketing Strategy
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Episode 16 | It’s Not a Pyramid Scheme, It’s A Marketing Strategy
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About this listen
This week on VelociTEA, Emily and Forrest break down their proprietary Influencer Activation Pyramid: a five-layer framework for B2B influencer content that moves from owned content at the base through sponsored, paid, earned, and organic at the top. They explain why you can't skip levels, why "paid is predictable," and what happens when brands mistake organic buzz for a birthright. Plus: why AI could never replace a great sales dinner, and the FTC disclosures your brand needs to be aware of.
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