In this episode, Cody welcomes Audrey Yates, Vice President of Hotel Partnerships at Stash Hotel Rewards, to break down what truly makes loyalty programs work for independent hotels—without sacrificing brand identity or guest experience.

Cody and Audrey dive into how Stash empowers independent properties to compete with big brands by offering meaningful loyalty benefits, driving repeat stays, and increasing direct bookings—while still letting hotels stay true to their unique story.

🔹 Segment 1: What Makes Stash Hotel Rewards Different
Audrey explains how Stash was built specifically for independent hotels, focusing on quality, experience, and alignment—not cookie-cutter points systems.

🔹 Segment 2: Why Loyalty Matters More Than Ever
With rising acquisition costs and increased OTA competition, Cody and Audrey discuss how loyalty programs like Stash help hotels retain guests and strengthen long-term relationships.

🔹 Segment 3: Best Practices for Independent Properties Using Loyalty
From positioning loyalty at check-in to weaving it into digital touchpoints, this segment covers how to maximize Stash’s impact.

🔹 Segment 4: Top 5 Independent Hospitality Events You Should Attend
Cody and Audrey wrap up by sharing their top events for networking, education, and growth in independent hospitality:

1. Independent Lodging Congress – https://ilcongress.com/
   
   
2. Independent Hotel Show – https://independenthotelshow.us/
   
   
3. AHLA Events – https://www.ahla.com/events
   
   
4. HITEC – https://www.hitec.org/
   
   
5. Boutique & Lifestyle Lodging Association (BLLA) – https://blla.org/
   
   

Whether you’re running a boutique hotel, independent resort, or lifestyle property, this episode is packed with insight on loyalty, community, and where to show up in the industry.

Learn more about Stash Hotel Rewards: https://www.stashrewards.com/

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