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Episode 29: Measuring Brand Impact

Episode 29: Measuring Brand Impact

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Are you chasing likes, views, and followers—but still wondering why nothing’s actually moving in your business?

In this episode of Marketing On Point, Matt Hadley (founder of Wander Creative) unpacks the difference between vanity metrics and value metrics—and why going viral doesn’t always mean you're making a real impact. From real-world case studies to practical tracking tips, this episode will help you shift from short-term hype to long-term brand health.

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