Ready to sell buildings people actually feel safe choosing? On this episode of the Steel Kings Podcast, we sit down with industry veteran Randy Chaffee to break down how post-frame construction can unlock bigger, cleaner wins for dealers who currently sell sheds or tubular steel.

The through-line is trust. Customers buy from people they know, like, trust, and feel safe with—and the fastest way to earn that confidence is by pairing real expertise with credible partners and a clear path through codes, engineering, and permitting.

We unpack a hybrid sales playbook that blends road relationships with digital leverage. Trade shows still matter, but video calls, configurators, and podcast content accelerate follow-through and keep projects moving when decisions stall. That force multiplier lets you serve more customers without sacrificing the personal touch that built your reputation in the first place.

We also get practical about the differences between steel and post-frame—where each system shines, where approvals slow things down, and why standards, education, and advocacy supported by the National Frame Building Association give post-frame a smoother runway for mid- and high-ticket projects.

If you’ve ever lost a bid at the last minute because a customer “thought it would be wood,” this conversation is your pivot plan. We map a smart on-ramp from small outbuildings to complex shops and barndominiums, explain when to say no to protect your brand, and show how to borrow credibility from established manufacturers as you level up. We also spotlight NFBA certification, peer networking, and the Women in Post-Frame community helping shape the industry’s future.

Join us in Oklahoma City, February 25–27, for the NFBA Conference & Expo to meet the people, tools, and ideas that can raise margins and reduce friction in your sales process.

If this episode sparked ideas, subscribe to the Steel Kings Podcast, share it with a builder who’s ready to grow, and leave a quick review. Then tell us the one obstacle keeping you from adding post-frame this quarter.

This episode’s sponsor:
Studio Sponsor — J Money LLC

🔗 Subscribe for More:
👉 YouTube: https://www.youtube.com/@thesteelkings
🎧 Spotify: https://open.spotify.com/show/6rlzLCXGxvNvozwha26aAq
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-steel-kings-podcast/id1849738908

Watch This Episode on YouTube > https://youtu.be/ktOqkH8CAQE