In this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable companies like Bloomreach and Magento, the transition to partner-led services, the importance of executive buy-in, and the unique dynamics of the Israeli tech ecosystem. Key takeaways include: - Strategies for ensuring partner quality and client satisfaction. - Navigating acquisitions and the impact on company culture and operations. - The role of partnerships in driving operational efficiency and growth in competitive markets. Timestamps 6:56 Business Strategy at Bloomreach 11:30 Partner Services Compensation Change 13:52 Challenges with Partner Contracting 17:27 Importance of Internal Services for Partner Training 19:33 Partner Management at Bloomreach 25:28 Investment in Partner Success 27:07 Business Partnerships in Tech Companies 36:48 Operational Efficiency Wave 38:34 Navigating Acquisitions 40:38 Transitioning from Small to Large Organizations Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development. Find us on: LinkedIn: https://www.linkedin.com/company/partnership-leaders Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts Spotify: https://link.partnershipleaders.com/gw-spotify #partnerships #channelsales #ecommerce #bloomreach #magento #crossbeam