Episode 5: Creativity - With Travis Crabtree and Salam Rida
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About this listen
Salam Rida and Travis Crabtree discuss their love for entrepreneurship and creativity through various businesses such as Carbon Office, Echoshed, and Fertile Ground. They would describe themselves as creative problem solvers. A few traits such as being patient, disciplined, and seeing the value in potential allow them to create beautiful things out of places that have been forgotten about. They account for a major part of their success is due to having a trusted team that they can teach, work with, and grow with. They believe that entrepreneurs should challenge themselves to think differently and be creative. An Entrepreneur should also consider going against the typical norms and adding mystery and surprise when thinking about business.
Travis Crabtree is the creative director and co-founder of Carbon Office and Ecoshed. His interdisciplinary background ranges from urban design, green infrastructure, geographical analysis, development planning, and environmental sustainability.
Salam Rida is the operations director and co-founder of Carbon Office and Ecoshed. Her strengths range in public art and design, tactical urbanism, digital fabrication, and public programming.
Collectively they own Carbon Office; a research-based interdisciplinary design team focused on creative placemaking that embodies social, economic, and environmental sustainability. They develop dynamic environments and experiences that form a better quality of life. Their work intersects many fields on the built environment and fluctuates in scale from rethinking an entire metropolitan region to a parking space.
To learn more about Salam & Travis’s work, visit https://www.ecoshedjxn.com. Follow them on Instagram @ecoshedjxn and Facebook @ecoshedjxn