Episode 5: Jordan Carr

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Episode 5: Jordan Carr

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"With digital transformation projects, the technology isn't necessarily the key in terms of getting success. It's definitely about the people...Ultimately, we all want to just do good things for our own customers. I think that's ultimately the goal: the human side is how we work as humans together, but it's how we work for humans, as well." In this episode, Material's Ben Mooney is joined by Jordan Capp, the head of digital experience at Swinburne University of Technology in Melbourne. He leads digital transformation projects to help the university achieve its mission of delivering the "next gen" student experience — and Jordan, too, has transformed himself alongside the institution through working there for the past 14 years. Listen to Ben and Jordan's conversation to hear more about how Jordan has moved Swinburne from teams of experts executing to centers of expertise that help set guardrails and cross-functional, journey-based squads, how an exchange program to Japan shaped his emphasis on systems thinking and the "human side" of transformation — and how his young daughter helps him remember that change is inevitable and to embrace the chaos. Hosted by Ben Mooney — Managing Director, APAC at Material Having lived in multiple countries, led global teams, married and fathered three kids, change is something Ben knows all too well – which gives him the perfect background to explore the topic of change and its impacts around the world. In the Changemakers podcast, Ben, Material's Managing Director for Asia-Pacific, focuses on illuminating guests' stories, key moments and navigation points through their change journeys. An experienced interviewer, Ben previously hosted a series called The Business of Transformation. www.materialplus.io Featuring Jordan Capp — Head of Digital Experience, Swinburne University of Technology Jordan Capp is a digital marketing and customer experience leader specialising in marketing technology, data-driven customer engagement and digital transformation. As Head of Digital Experience at Swinburne University of Technology, Jordan leads the strategy and delivery of the university's digital marketing platforms, customer experience and optimisation capabilities across the student acquisition lifecycle. His work focuses on connecting data, marketing technology and operating models to enable personalised, scalable digital experiences that improve acquisition, engagement and conversion. Jordan has played a key role in Swinburne's enterprise digital transformation, including the implementation of Adobe Experience Cloud and the redesign of the university's digital experience platform. He is particularly interested in how organisations combine technology, data and human capability to deliver meaningful customer experiences at scale.

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