Stepping into a family business isn’t always part of the plan—but sometimes it becomes the path you never saw coming. How do you go from outsider to operator, especially in an industry most people misunderstand?

In this episode, Lauren Goldman shares her journey from not fully understanding her family’s pawn business to becoming president of a multi-location operation in New York City. From revamping storefronts with duct tape and determination to helping scale the business into luxury retail and high-profile partnerships, Lauren offers an honest look at what it takes to lead, evolve, and prove yourself in a family-run enterprise.

In this episode, we explore:

- Growing into a family business you never expected to join
- Demystifying the pawn industry and how collateral lending really works
- Balancing innovation with long-standing family dynamics
- Building credibility as the next generation of leadership
- Managing growth across multiple locations and revenue streams
- Navigating sibling partnerships, roles, and real-life tensions
- Why adaptability—and people—are at the core of long-term success

What’s been your experience working with family—or stepping into an established business?

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Lauren Goldman

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