In this episode, Kiana, Director at Plenty of Stuff Studio, sits down with Rob Fryer, owner of Brand Storm in Bordon, for a real, honest conversation about branding and why so many businesses still get it wrong.

We hear it all the time… branding = logo, colours, fonts. But in reality, branding goes so much deeper than visuals. It’s how people perceive your business, how memorable you are in a crowded market, and how effectively your marketing actually performs.

Kiana and Rob break this down in a simple, practical way, exploring what branding really means in today’s business world, where so many companies are trying to stand out online.

They also dig into the common mistakes businesses make, why clarity and positioning are often overlooked, and how small shifts in your brand can have a big impact on your growth.

This episode covers:

• Why branding is way more than just a logo
• The biggest branding misconceptions still floating around
• How strong branding directly impacts marketing performance and growth
• Personal branding vs business branding (and why both matter)
• Common mistakes businesses make when building their brand
• Simple, practical ways to start improving your brand today

If you’re a business owner, entrepreneur, or marketer trying to stand out in a competitive market, this episode will give you real clarity on how branding actually works (without the BS).

Listen now and get stuck into a proper conversation about branding, marketing, and business growth.

🎙 Guest: Rob Fryer – Brand Storm🎙 Host: Kiana Douglin – Plenty of Stuff Studio (Speak Your Own Business)