Episode 6: Redefining the Stadium Experience with Bret McCormick
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Episode 6: Redefining the Stadium Experience with Bret McCormick
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About this listen
Host Ben Hookway speaks with Bret McCormick, Reporter at Sports Business Journal, on how stadiums are evolving — from frictionless entry, premium seating to flexible ticket packages. They also discuss why the 2026 World Cup may be the most expensive fan experience in history.
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