1. Introduction

• Host: Bob Mangold, The Listing Coach

2. Key Question: Are You Doing Activities That Generate Cash Flow?

• If you don’t talk to people, where will your business come from?
• What are you doing daily and weekly?

3. Cash Flow Score System (1-10 Scale, No Middle Ground)

• Score yourself based on actions that lead to transactions within 30-60 days.
• Key Income-Producing Activities:
  1. Database & Social Media Engagement
     • Sent database a "deal of the week" email and posted it? (10 or 0)
     • Sent out a local market update newsletter and shared it on social media? (10 or 0)
  2. Lead Magnet Distribution
     • Offered and sent a copy of Home Boss or EquityMax books to your database? (10 or 0)
     • Promoted a book like Mortgage Hacks to Save $100K to your audience? (10 or 0)
  3. Agent Referral Network Growth
     • Reached out to 50 agents for referral partnerships? (10 or 0)
     • Added interested agents to your deal-of-the-week emails and newsletters? (10 or 0)
  4. Video Content & Lead Capture
     • Created and posted a video or Instagram Reel? (5 if in progress, 10 if posted)
     • Created a targeted landing page (e.g., "Golf Course Homes") and shared it? (10 or 0)
  5. Networking & Prospecting
     • Attended an investor meeting, REIA, or networking event? (10 or 0)
     • Made calls to FSBOs, expireds, probate leads, or absentee owners? (1-10 based on effort)
     • Talked to business owners to add to your referral network? (10 or 0)
  6. Client Outreach & Equity Marketing
     • Sent out Equity Boxes to homeowners who bought 3-5 years ago? (10 or 0)
     • Sent divorce leads a newsletter, deal-of-the-week, or direct mail? (10 or 0)

4. The Importance of Consistency & Conversations

• Success is about talking to people consistently.
• These actions are free—no excuse for not doing them.
• If you’re struggling, it’s likely due to a lack of outreach, not lack of opportunity.

5. How Much Time Do These Activities Take?

• Many tasks could be outsourced to an ISA (Inside Sales Agent).
• If you’re not doing these activities, what are you doing that will bring more business?

6. Scaling Up & Increasing Your Price Point

• Average first-time homebuyer age: 36-48 years old
• Average home seller age: 61 years old
• Consider shifting to higher price points for better commissions.
• Example:
  • Selling $300K homes vs. $1M homes requires the same effort but results in higher earnings.
• Luxury real estate requires skill upgrades, but tools and training (e.g., Home Boss System) make it easier.

7. Business Design Exercise (Homework for Next Episode)

• Define your dream business:
  • What would your ideal real estate business look like?
  • How much income do you want?
  • What will you do with the money? (Invest, travel, financial security, charity, etc.)
• If you don’t have a clear goal, it’s harder to build success.

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Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org

Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com